In Tandean Rustandy, the Foundation honors a personality who, in an exemplary manner, used his life and professional work to uphold the Reformation tradition of freedom and responsibility for the common good.

In a predominantly Muslim country, Rustandy professes Christianity and is a member of the Reformed Protestant Church in Jakarta. His business philosophy is based on the theological principles of Martin Luther and Johannes Calvin. With his company PT Arwana Citramulia Tbk, the largest manufacturer of ceramic tiles in Indonesia, Rustandy is committed to environmental protection and social justice in his home country.

"I don’t believe in companies that just exist to make a profit. A company should also serve and guide people", said Rustandy in 2017 at the founding of the Rustandy Center for Social Sector Innovation, which is named after him, at the University of Chicago.

Rustandy deliberately set up his company branches in structurally weaker regions of Indonesia in order to create secure jobs there and to negotiate with the government about investments in infrastructure. For his poorest workers, Rustandy has houses built in the immediate vicinity of his factories in which they can live almost for free. His employees enjoy benefits that are not common in many companies in Indonesia: Education, health care and childcare.

Furthermore, Rustandy has also developed a business model for start-ups, which receive free ceramic products from him to open their own stores. Additionally, He is also active outside Indonesia, for example in southern Italy, where Rustandy has developed a model for structural improvement of the income level of local wine growers.

Due to the current SARS covid-19 pandemic, the LutherConference 2020 could not take place with the awarding of the Luther Rose. The ceremonial presentation of theLutherRose to Rustandy will be made up next year.

Rustandy's entrepreneurial activities are strongly influenced by issues of environmental protection and social justice, and have received numerous awards, including ‘Honorary Citizen of Boulder, Colorado’ (1987), ‘Indonesia’s Young Entrepreneur of the Year’ (2002) from Ernst & Young, ‘Distinguished Entrepreneurial Alumni Award’ (2011) from the University of Chicago Booth School of Business, ‘Distinguished Alumni Service Award’ (2014) from the Leeds School of Business, University of Colorado, the Third Best CEO in a poll conducted by FinanceAsia in 2014, Outstanding Alumni Sustainability Awards from the University of Colorado Boulder in 2017, and Influential Leader by the Association to Advance Collegiate Schools of Business in 2019.

Rustandy’s thorough approach to entrepreneurship and management excellence has brought PT Arwana Citramulia Tbk to become a leading ceramic tiles manufacturer in Indonesia and one of the world’s top producers, as well as having numerous awards under the company’s name. The company has received various prestigious recognitions from private as well as governmental institutions for its achievements, including ‘Best of the Best’ from Forbes Indonesia in 2011, 2013, 2014 and 2015; ‘Best Under A Billion’ from Forbes Asia in 2006 and 2014; ‘Best Stock Issuer with Market Capitalization of up to IDR10 Trillion’ at the Indonesian Capital Market Awards 2014 by the Indonesian Stock Exchange; ‘Best Managed Company’ and ‘Most Committed to Paying Good Dividends’ from FinanceAsia in 2014 and 2015; the Green Industry Award from the Indonesian Government for eight consecutive years from 2011-2018; and ‘Top Performing Listed Companies 2019’ from Investor Magazine.